April 3, 2007
MEDIA CONTACT:
Warren County Tourism
Joanne Conley
518-761-7653
conleyj@co.warren.ny.us
Celebrate with I Love New York and the
Lake George Area!
This year marks the 30 th Anniversary of the highly successful I Love New York advertising campaign. What better way to mark this celebration than with a striking cover image of brilliant fireworks shimmering over majestic Lake George.
Distribution of the New York State Travel Guide began in early March. Approximately 750,000 copies of the full-color, 193-page travel guide were printed and will be distributed through the State’s aggressive marketing campaign.
The Lake George Area not only graces the cover of the travel guide, but the same image will be featured in a stand alone insert ad in the Sunday, April 29 th Daily News. This issue has a circulation of 800,000, with concentrated penetration in prime metro New York markets. The ad asks the question “Where will you celebrate?” when I Love New York turns 30 this year! The photo caption references the Fourth of July Celebration at Bolton Landing on Lake George. How much better can it get? Read on to find out -
As the official host of the 2007 I Love New York Summer Festival, Warren County has partnered with various associations to promote the 250 th Anniversary of the French and Indian War. One aspect of the festival promotion is the dramatic double page spread in the State Travel Guide featuring special events taking place not only in Warren County, but across the state (pages 110-111).
The Lake George Area has a second double page spread in the guide featuring many advertising partners in a beautiful co-op ad, with the scenic backdrop of Lake George (page 108-109).
Additionally, there is a brochure ad in the guide that prompts readers to call or visit the County website to request vacation information (page 113).
Any way you look at it, the Lake George Area plays a significant role in the New York State Travel Guide and State promotions.
For a copy of the New York State Travel Guide, go to iloveny.com, call 800-CALL-NYS or stop in the Warren County Tourism Department to pick one up!
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Warren County Tourism Department
1340 State Rt 9 • Municipal Center • Lake George, NY 12845-9803
518-761-6366 • FAX: 518-761-6368
VistLakeGeorge.com