FOR IMMEDIATE RELEASE
October 24, 2006
MEDIA CONTACT:
Warren County Tourism
Joanne Conley
800-365-1050
conleyj@co.warren.ny.us
FIND YOUR SMILE ON THE BIG SCREEN
The Lake George Area will be featured on one of the world’s most famous outdoor digital television screens for fifteen days in November, during North America’s largest Thanksgiving spectacular, November 16 - 30. Kate Johnson, Tourism Coordinator for the Warren County Tourism Department, has announced that the state-of-the-art CBS Super Screen, in New York City’s Times Square, will play host to a 30-second winter commercial spotlighting the Lake George Area. The advertising deal with Neutron Media will air the commercial 18 times a day, for a total of 270 spots, on a screen that measures 26’ wide by 20’high, and totals 520 square feet. With 1.5 million passers-by a day – that’s significant coverage – in the area’s primary drive market, during the busiest consumer spending period of the year! The Lake George Area’s message will be delivered to a captive audience of New York’s business commuters and residents, as well as visitors, during the ultimate shopping season in New York. It’s been said that Times Square is where the world meets America, now the world will meet the Lake George Area!